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COLLABORATION
10 weeks

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Colart teamed up with SCADpro over a 10 week period to produce innovative and sustainable marker and packaging solutions.

Research

Ideation

Prototyping

Final concept

Primary - Done in groups 
Secondary - Provided by the company

Done individually and
discussed in groups

Marker - Individually
Packaging - Developed with Sebastian Wernli

Done Individually 

The challenge 

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Emotionally engage creative, socially conscious, 
and eco-friendly Crafter/Hobbyists 

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Providing more sustainable
marker solutions

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In North America

Pointed cap is hard to pull

Current marker pain points

We tear down the marker and its competition to understand its painpoints.

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Caps are not stackable​

No refillable options

The brand

Taken from research that the client provided

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There is a gap to engage with the consumers on emotional and environmental associations

Cap interior can damage the marker nibs

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Winson and Newton has always been recognized for their innovation
 

The user

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Crafter/Hobbyists 

 Willing to pay more for sustainable brands

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Likes to keep their tools organized

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Wants to feel confident while using the product

Ideation

Sustainability
Organization
Emotional engagement

Marker

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Proof of concept

Refillable marker concept

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Perfume atomizer technology 

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The modern refillable marker

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Refilling system that connects with the transorb

 Transorb

Recycled PP or HDPE

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This concept extends the life of the marker, using the existing refillable technology of perfume atomizers making it a sustainable marker option. 

"2 of every 3 consumers are willing to pay more for sustainable brands."

Taken from the research provided by the client

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Stackable caps

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Soft edge to eliminate the risk of nib damage. 

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Bleed proof refill

Ink visibility

Ink pod has the size of the marker 

How can it be a sustainable marker without sustainable packing?

Ideation

Packaging

Sustainability
Organization
Emotional engagement

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Proof of concept

Refillable marker concept

With my teammate Sebastian Wernli we prototyped this packaging concept using paper -pulp to make sure it could be manufactured.

During user testing, users kept touching the surface of this biodegradable material.

Showing us that paper-pulp engages the consumer not only through sustainability but emotionally.

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Disposable packaging

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"Innovation contributes to one-third of an artist's average spending'

Taken from the research provided by the client

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The paper-pulp texture will call the attention of the user and stand out from the other packages that are made from disposable one time use plastic

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Clear window for marker visibility

Paper-pulp

Scalable design

Recyclable sticker

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How might we keep the customer engaged
while creating brand loyalty?

Marker app

Based on the insight from our primary research
"Customers prefer marker that are easy to organize"

With some extra time, I would have explored different marker shapes other than the classic barrel that might improve the refilling system manufacturing. I would also make more refined packaging prototypes to evaluate the in-store reactions of users.

What would I improve?

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