top of page
Screen Shot 2021-11-03 at 10.39 1.png
Screen Shot 2021-11-03 at 10.38 1.png

Colart teamed up with SCADpro over a 10-week period to produce sustainable and innovative marker  solutions.

This page will show the UX part of the project. For the industrial design part of the project click here 

The challenge 

emotionally engage.png

Emotionally engage creative, socially conscious, 
and eco-friendly Crafter/Hobbyists 

sustainability icon.png

Providing more sustainable
marker solutions

northamerica_icon.png

In North America

The brand

Taken from research that the client provided

sadworld.png

There is a gap to engage with the consumers on emotional and environmental associations

ICON_NEW.png

Winson and Newton has always been recognized for their innovation
 

The user

pexels-anthony-shkraba-4348401.jpg
ICON_paymore.png

Crafter/Hobbyists 

 Willing to pay more for sustainable brands

storage icon.png

Likes to keep their tools organized

confident_icon.png

Wants to feel confident while using the product

Research

In store insights

  • Customers prefer brands that are easier to organize 

  • Copics are preferred because of their organizational app

blicks inside.jpeg

Copic app
 

Key features:

  • Color matching

  • Visual marker count and tracking

IMG_1362.PNG

Opportunity:

  • Personalized collections

  • Community to share work

IMG_1359.PNG
IMG_1360.PNG

How might we keep the customer engaged
while creating brand loyalty?

Usability Video

bottom of page