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Thesis
20 weeks
Food allergy sufferers want to feel confident eating.
Target audience
Millenials & Gen z
About 32 million people have food allergies in the U.S
Millenials & Gen z
Boomers & Gen x
US population
Opportunity
I packed my EpiPen, and read
the labels, but it wasn’t enough.
Allergy amulet
Nima
Competiors
-
Only identify one allergen
-
Limited testing
-
Create an awkward moment
But the user needs:
-
Multiple allergen identifications
-
Unlimited testing
-
Discrete pick-up
Market Research
“I am allergic to scallops, but I also avoid all shellfish”
“I carry my EpiPen with me everywhere but I am very cautious with my decisions so I don’t have to use it”
“My boyfriend is the one that asks the waitress about allergens because I don’t like to call the attention”
How will the technology affect the form factor?
Technology Research
+
--
Lateral flow devices
Used in: Nima - Pregnancy tests
Molecular imprinting
Used in: Allergy amulet
UV/VIS/NIR Spectroscopy
Used in: Food Laboratories
Prototyping and Ideation
Testing:
Intuitiveness, comfort and stability
User Insights
Most intuitive and Familiar
Most Stable
Most comfortable
How might we create a discrete and lifestyle device?
Technical confidence and Trust
Portable
Stable, Discrete and Durable
Co - creation
Technical confidence and Trust
Portable
Stable, Discrete and Durable
Co - creation
Ranking
Insights of the second round of prototyping and user testing
Design research
Ranking
Portable
Stable, Discrete and Durable
Co - creation
Technical confidence and Trust
Portable
Stable, Discrete and Durable
Form refinement
Ranking
Lifestyle & Discrete
fless
Fearless Eating
Brand attributes
Reliable
Personal
Precise
1
3
2
Visual design language
1
Waved
Texture
2
Nested
Circle
3
Pill
Corner
L: 17cm H: 4cm W: 9cm
Part breakdown
0. Detector
1. Detector inlet valve/sample chamber
2. Monochromator Grating
3. Cuvette
4. Beam-splitter system
5. NIR LED
6. Motor
7. Blender
8. Battery4,000 mAh
9. Main PCB
10. Secondary PCB
Production CE: $500
0
7
6
3
5
4
2
1
8
9
10
Benchmark
Nima
Refills
Multiple
identification
Upgrades
Price
Yes
No
No
3000
CE per year
Allergy Amulet
Yes
No
No
1680
CE per year
Epipen
Yes
No
No
700
Fless
No
Yes
Yes
2000
Per use
One time
CMF
Injection molded ABS
Pantone 9542 U
Primary color
Pantone 7492 C
Secondary color
Pantone 7491 U
Accent color
User manual while onboarding the app
App prototype
The app is meant to be used when you want to know more detailed information about your scans or your device.
Your personal information will be used in case
of an emergency
Shows status through
Gradual fill & Color
1. Turn on
2. Pick
3. Drop
4. Know
check your food scans in the home tab.
Click to see what was exactly on each sample.
You can also track your saved restaurants
And finally locate
closest ones.
Check and customize your device settings
Product ecosystem possibilities
Main product
Millennials
& Gen z
No phone needed
incorporated screen
Secondary
Brand loyalty:
fless community tab
Boomers
& Gen X
Secondary
More compact
and portable
Generation
Alpha
Customizable Options
That adapt to your needs
Product Life cycle
fless is compromised to be with you always, if something is wrong let us know and we will have you covered.
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