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Problem
Food allergy sufferers want to feel confident eating.
Target audience
Millenials & Gen z
About 32 million people have food allergies in the U.S
Millenials & Gen z
Boomers & Gen x
US population
I packed my EpiPen, and read
the labels, but it wasn’t enough.
Research
Interviews: 10 users
Insights
-
Uncertainty is the prevalent feeling when they do not cook for themselves
-
They would rather avoid eating than over asking or taking the risk even if they ask and there still doubts
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They would rather avoid eating than over asking or taking the risk even if they ask and there still doubts
Wireframe
Secondary reserach
Insights
Survey of more than 500 patients and caregivers:
-
About two-thirds of respondents reported mental health concerns relating to food allergy
-
Only one in six patients and one in seven caregivers had received mental health services addressing those concerns.
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More than half of respondents wanted resources to help them cope with food allergy anxiety and stress
FARE Patient Registry® (Food allergy association and education)
Goals
-
Provide the information the user need and the family members need to feel confident
-
Create a safe space for the user when they are in a unplanned situation or emergency
-
Create a community that allows for an easier way to find allergy-friendly places
Ranking
App prototype
The app is meant to be used when you want to know more detailed information about your scans or your device.
Your personal information will be used in case
of an emergency
Shows status through
Gradual fill & Color
1. Turn on
2. Pick
3. Drop
4. Know
"
It is really hard to choose a place to go when we want to go on a date.
- Nora
Track your scans in the home tab
Check and customize your device settings
Product ecosystem possibilities
Main product
Millennials
& Gen z
No phone needed
incorporated screen
Secondary
Brand loyalty:
fless community tab
Boomers
& Gen X
Secondary
More compact
and portable
Generation
Alpha
Customizable Options
That adapt to your needs
Product Life cycle
fless is compromised to be with you always, if something is wrong let us know and we will have you covered.
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